People today search the web for companies, goods, and services, among other things. The days of relying on telephone directories have gone. If a person needs to find information, they are likely turning to the internet to locate it. If they search for something that you offer or specifically for your company, you not only want to appear, but you want to appear and look great.
Looking great is important because your website is often the first impression that you give potential clients. When they find you through a search or a link that a friend gave them, your website will be their initial point of contact with you. Before they even visit your shop or speak with your employees, they will see your site. You want that first impression to be a great one.
Your hostess and hostess look great, right? Why do they look great? It is because you know that clients will visit them and form an opinion about the company based on them (along with other factors like customer service, quality, price, etc., of course). Think of your website as your digital storefront and company. People are looking at it and forming an opinion about your company based on it. So make it look great!
A high-quality website is tidy, well-organized, easy to navigate, clear and concise, modern (with respect to design and layout), functional, branded, and inspires the visitor to do business with you. Details such as hours of operation, location, and contact information should be easy to find. If you have social media profiles, buttons linked to those profiles should be current. People want a quick answer to their problems and a fast response to their questions. Make it easy for them. They also want to see something that is visually appealing. Give them a great website.
A high-quality website looks great in all browsers. You should test your website on various browsers to ensure it looks right and functions properly across all of them.
A high-quality website is also visually appealing and easy to use on a mobile device. The current trend of increasing mobile users accessing the internet means that your website needs to be properly constructed and designed for optimal mobile viewing.
A high-quality website is also well-polished. This means that it has no spelling or grammatical errors, no poor clip art, no 1995 website design features, no fuzzy images, and no loose ends. Your content is complete and aesthetically pleasing. Fonts match throughout the entire site, and font color and size options are properly made.