The pricing for web design can be based on an hourly rate or a flat fee for the complete website. The average freelance web designer may charge around $75 per hour, but this figure can vary based on a variety of factors. The typical cost to design a website ranges between $27 to $60 per hour, while the cost to develop the website can go up to $100 to $180 per hour.
Freelance graphic design prices can be higher than an in-house web designer since they are not receiving insurance or other benefits that employees receive. Since freelancers have far less job security and work from contract to contract, the higher rate generally compensates them for the lack of commitment from their clients.
Before committing to a freelancer’s web design pricing, it’s fair to consider the reasons why they might charge more or less than the average $75 per hour. If you are a supporter of the freelancer or own a non-profit, they may offer a lower rate. Similarly, if the project is long-term, they may also provide you with a lower rate.
On the other end, the more pages you need to have designed, the more work a designer will have to do. In these cases, they may offer you a flat rate laying out how much they are expecting upfront. The average flat rate price for a full website is typically around $6,760 to cover the first year, according to WebFX.com. These prices may vary depending on how much experience the web designer has and what the client’s specific needs are for the website.
So, how much should web designers charge? A freelance web designers should aim to charge an hourly rate based on their cost of living and their business expenses.
Web design companies have to pay for overhead such as equipment, training, insurance, software licenses, utilities, and much more. While freelance web designer has to set their minimum hourly rate if they want to accommodate these expenses. This is how they keep their business up and running.
If their graphic design prices go below their minimum hourly rate, it’ll set a bad precedent. Even if you have less work to offer a web designer, you want to pay them well for the work that they do so that they take the time to do the work well.