What Causes a Website to Load Slowly


Web Development

It is a common occurrence for business owners, bloggers, hobby website developers, or anyone else who has a site. Your site’s visitors may be wondering why your site loads very slowly, whether it’s their online shop, blog, or social media platform.

What Causes a Website to Load Slowly and How to Fix Them

The speed of your site determines how successful your website is. It plays a central role, including the conversion rate and the visibility of your site. Thus, optimizing your website’s speed is significant, although it might need some input to get it done. Luckily, there are several accessible speed tests available. While there are several reasons why your site may be slow, you can resolve most of them for free. It is frustrating to both you and the visitors to your site. Slow-loading sites account for at least $2.6 billion in lost revenue every year. Thus, we look at some of the most common reasons why your site runs slowly and possible solutions you can apply to start noticing a difference in your business.

Using Unoptimized Images on Your Website

If you have large file sizes with no tags, descriptions, or names, such images are considered unoptimized, and they may slow your website. Images resulting from programs like Photoshop are known to be large files. Although they can be quality images, they can slow your website since they carry many details. Besides, Google can’t see images. Thus, they usually read alternate tags only, which gives you room to add a small description of the image, but without the description, Google won’t know what your images are.

How to Solve It

You will have to optimize the images on your website hence turning your website into a fast one. While optimizing the images, you should start by compressing them first.

If you resize images, you should keep the ratio intact. Thus, if you resize the height, you may also resize the width; otherwise, you’ll be distorting the image quality. Look for a photo editing platform that will allow you to stay in the right ratio. It will be essential to change the size of the actual images rather than stating the size of the image on the website’s code since that may not optimize your images. It’s advisable to resize the photo before you insert the code. Besides, the file type is also vital in resizing the size of the image.

For instance, PNGs are applicable when using images that need some transparency or in instances where you want a very detailed image. But you must know that PNGs are larger files that take longer to load. Since you want a standard file type that will load quickly, you should opt for JPGs since they load quickly due to their smaller file sizes. Thus, the site will load faster for your visitors, particularly on mobile devices.